


You informally brief us.
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We listen.
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We go off and prepare a comprehensive brief for ourselves, which we present to you incorporating our perceived objectives, our Five Stage Process, our fee structure and our terms of engagement- sometimes as an external consultant, sometimes as an interim part of your organization.
Together we agree our arrangement and way forward.
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Five Stage Process
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Stage 1- Research
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Your product/service/cause, competition, key issues (interview stakeholders, supporters, non aligned members of the target groups, competitors’ supporters.)
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Stage 2- Define Objectives
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Propose target positioning, definition, mission and vision, corporate priority, purpose and proposition.
Agree together.
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Stage 3- Strategic Development
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Propose marketing strategy and campaign creative brief.
Agree together.
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Stage 4-Brand and Campaign Development
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Propose campaign theme, marketing plan and budget.
We put it all on paper, visualize it, and present it to the decision makers.
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Agree together the way forward, action plan and timeline.
Select and brief specialist service providers.
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Stage 5 - MAKE IT HAPPEN together