You informally brief us.

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We listen.

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We go off and prepare a comprehensive brief for ourselves, which we present to you incorporating our perceived objectives, our Five Stage Process, our fee structure and our terms of engagement- sometimes as an external consultant, sometimes as an interim part of your organization.

 

Together we agree our arrangement and way forward.

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Five Stage Process

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Stage 1- Research

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Your product/service/cause, competition, key issues (interview stakeholders, supporters, non aligned members of the target groups, competitors’ supporters.)

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Stage 2- Define Objectives

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Propose target positioning, definition, mission and vision, corporate priority, purpose and proposition.
Agree together.

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Stage 3- Strategic Development

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Propose marketing strategy and campaign creative brief.
Agree together.

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Stage 4-Brand and Campaign Development

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Propose campaign theme, marketing plan and budget.

We put it all on paper, visualize it, and present it to the decision makers.

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Agree together the way forward, action plan and timeline.

Select and brief specialist service providers.

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Stage 5 - MAKE IT HAPPEN together