To make the world a better place, to enjoy doing it, and to do the right thing.

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To listen and to do the necessary homework, in order to understand my client, their product, their competitors etc.. and then to translate the brief into a fresh strategic solution, and a clear vision which adds value to the brand.

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To discover the entrepreneurial Big creative Idea buried in every assignment.

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To create brands, campaigns, and marketing solutions which connect instantly and resonate relevance with the consumer, achieve our agreed objectives, and remain memorable.

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Teamwork - to produce the Big Idea, and to bring the Big Idea to fruition.

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To handpick the best service providers and venture partners in order to make it happen and to do it right.

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To inspire and to motivate them to maximize their potential.