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Madelaine began her career in the below the line agency sector in London, working for a variety of international, commercial, blue chip accounts.

She gained top level cause related, fundraising experience as Head of Marketing at Norwood 1993-2001.

In 1999 Madelaine won the Campaign Direct Award -'Best use of Newspapers and Supplements' - and the Marketing Week's Design Effectiveness Award -'Design for Good' for her ”Social and Personal” campaign.

From 2002-2006 Madelaine further upgraded the standards of branding and marketing among Jewish organizations whilst working as Strategic Marketing and Creative Consultant to a succession of not for profits organizations.

Her experience included creating the contemporary strategic direction, rebranding, and relaunching of:

Whilst working as Consultant to Emunah UK, in 2006 Madelaine created and led the high profile fundraising odyssey of challenges in Israel:

'I'm a Jewish Princess.....What am I doing here'.

She and the project featured across the English and Israeli national media, and were the subject of a Sunday Times series and BBC documentary.

2006-2007 Madelaine created, established, and was Executive Director of mensch.

Each of the above organizations continue to base their branding, formula, narrative, marketing and fundraising strategies upon Madelaine’s creative and strategic work.  Madelaine enjoys her continuing relationship with each cause.

Madelaine moved from London to Jerusalem with her family in August 2007.

Her infectious excitement with her and her family’s “coming home” experience was expressed in her popular 15 part weekly international radio series:

“Jewish Princess Comes Home”.

Since moving to Israel Madelaine has continued to work as a professional consultant. 


Highlights include:


Acting as International Vice President-Marketing, OneFamily where she internationally re launched the brand and the narrative for Israel’s victims of terror March 2012.

Consultant Advisor (Middle East Diplomacy) to the prestigious Royal United Services Institute (RUSI) in Whitehall, London, for whom she created their “British-Israel Security Programme” and its International Conference Summer 2011.


​Working for the office of the Mayor of Jerusalem as Director of Marketing to create a new tourism brand and its communications strategy: Green Pilgrim Jerusalem. This was successfully launched at “The First International Jerusalem Symposium on Green and Accessible Pilgrimage” 2013.


Creator and Director of 100% Jerusalem

“Let us welcome you to the magic of authentic Jerusalem and take you behind the scenes and the headlines, into our daily lives. Share in our activities. Do good things. Hear our voices. People to people.” 

This included creating and directing Jerusalem’s Sects in the City Festival 2013.

Consultant Project Director for Hadassah University Hospital to create the branding, content and structure, write the copy, and act as production director for its 2013-2014 End of Year Review.


Strategic and creative development of branding for Tzohar and its Shorashim project, launched Summer 2018.

Since the Summer of 2020, Madelaine has undertaken two new roles.
She is Senior Advisor for Branding and Marketing for Life's Door – a socially-driven, not for profit movement, established in 2004, with divisions in Israel and the USA, Life's Door empowers hope, meaning, and quality of life throughout illness, aging, and at the end of life.
In this role, Madelaine has successfully created the branding and launch campaign for Hopetimize - a new, dynamic, digital hope enhancement platform that is positioned to transform the way people around the world confront life’s challenges, aging and illness.

Madelaine is also creating and directing innovative and highly effective branding, awareness, and fund raising campaigns for Meir Panim- Israel's leading organization leading poverty organizations fighting poverty by providing relief to the poor via soup kitchens & other programs.

Madelaine has a history of lay volunteering and leadership in the UK and Israel

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